As the group’s Managing Director for API Property Management and Chief Executive Officer of API Hotels and Resorts, Mr. Jassim Mohammed Abdulrahim Al Ali leads, directs and manages the company’s projects from initiation to completion. Jassim’s vision is fueled by fresh and innovative ideas that inspire every member of the organization to think outside the box and strive for excellence in every element of their respective roles.
A graduate from American University of Sharjah, Jassim first joined the family business in 2006 as the Commercial Director and was instrumental in acquiring and delivering prime property assets within the UAE for the company. As an entrepreneur, he understands the structure of an organization’s DNA and the importance of having the right people in the right place in order to achieve operational efficiency.
Mr. Jassim recognizes the opportunity that the UAE’s real estate market provides for property developers, investors and end-users. He is highly committed to realizing the company’s vision with uncompromising focus on quality standards and a strict adherence to the mission through resources and people that live within the organization’s culture.
As the CEO of API, Alia is the driving force in the new administration of the company. Following in her father’s footsteps, Alia had the desire to join her brother in the family business and help make it a success. She now runs all facets of the business ensuring the legacy that her father built over the last three decades is steadily growing in line with the strong values of Al Ali Group.
Alia pursued her higher education starting in Dubai Women’s Technical College; she then went on to Geneva, Switzerland where she attained a University degree in Public Relations and Business Administration.
Motivated and ready for new challenges, Alia joined Dubai Internet City as part of the pioneering team handling the commercial and residential properties where she formed a strong industry knowledge and gained expertise in setting sales strategies, property management, and business operations. Alia’s role sharpened her knowledge on the synergistic relationship between Sales and Marketing. She perfected the implementation of sales processes and techniques, brand equity, and brand voice development as well as establishing new trends for marketing strategies of the enterprise. After her time in Dubai Internet City, Alia joined TECOM Group as PR Manager for the Dubai International Film Festival, which was a hugely successful initiative. There she mastered the full understanding of brand perception and raising the company’s authority by building relationships with key people while maintaining the positive reputation of the brand.
With a strong purpose, Alia’s steadfast nature holds the key to bring forth API Group’s success in providing world-class communities and services whilst upholding the trust and reliability which the company has become known for.
API is a locally established, sole proprietorship Real Estate Developer dedicated to developing integrated urban communities and commercial spaces.
To be the best provider of quality residential and commercial properties with high-quality standards and value for money.
We are known for our credibility and reliability, a company that people can depend on to get things done, in a timely and excellent manner. We are committed to improve our products and services actively and continuously, to be proactive in looking for new ways to make the quality of living better for our tenants and stakeholders.
You can only feel at home if we do – that’s why we value our colleagues as much as we value ourselves. Our warmth, caring, and conscientious nature is contagious. From our residents, whether commercial or residential, to our communities no matter how big or small, stakeholders, business partners, and employees, our mindset will always be people and relationship-centric.
In an industry where it can often be lacking, we believe integrity is central to success. It’s about taking pride in what we do, never settling for “that’s good enough.” Word of honor is essential to us, and so when we say we’ll do something, we do it — no matter what it takes.
Community is the cornerstone of life; it’s the foundation of happiness, success and prosperity. At API, this mindset is at the very heart of everything we do - and has been from day one. Since 1985, we’ve been creating environments that give birth to flourishing communities; places where people thrive and where businesses prosper.
But this takes more than just bricks and mortar, and it takes more than just a landlord. It’s about putting people first, thinking about the small details that make big differences. It’s about being a partner to depend upon for life’s daily challenges, however great or small. Perhaps more than anything else, it’s about saying what we’ll do and doing what we say, so you can simply focus on you.
We exist to create communities that fulfil potential. Whether you’re a potential resident, partner or even employee, let API help you live your best life.
To build communities crafted with genuine passion and a planned approach to living
Our communities reflect our passion for quality, intelligent design, and modern living.
API entered the UAE market during a pivotal period, ready for any challenges and withstood against giants in the competition. We are driven by our vision to go beyond the tenant and investors’ expectations. We provide quality homes and best-in-class services to meet the aspirations of new urban communities in their desire for a better lifestyle and quality of life.
We have created and delivered a substantial portfolio of developments and residential communities across the UAE.
We pride ourselves on exceeding customer expectations by delivering the right product mix in premium locations. Our world-class projects and the long-standing experience of our team makes us one of the most trusted companies in the country’s real estate industry today.
